Words That Make Money

You know that feeling after deciding to make your digital store happen?

Internally you’re screaming “THE PROCESS HAS BEGUN!”

You feel unstoppable, all powerful and excited!

Getting Started

Deciding to get started is the easiest business decision you will ever make. At this point, it still feels easy because you’re a bright-eyed and bushy-tailed entrepreneur. After all you've got BIG plans and an even bigger inventory count. YOU'RE READY.

Ready to sell.
Ready to make money.
Ready to go viral.
Ready for Good Morning America to call you asking how you quickly became the “new eCommerce role model on the web.”

But starting a business can also feel like you’re getting baptized by fire. Why? Because you’re entering a foreign territory where getting lost is normal and at some point, you will get burned.

Maybe you’re already feeling the heat and questioning your website or asking yourself the “what if” questions like:

What if no one buys?
Where are my people?
What should I say?
What if my words turn them off?

Step Away From The Google

Deep breath! and step away from your Google search. I got you. Here are four tips that super ambitious business owners tend to blow over (but shouldn't) and the successful ones NEVER leave behind:

• Niche down to a specific problem or perspective.

• Discover your niche's five favorite words & write them down.

• Build your message around what you learned about the people in your niche.

• Use their favorite words in your marketing & use the shared perspective in supporting content.

Take the time to understand those four core elements of your business's marketing plan before spreading your cool new product all over the web.

Do not skip that step because even if you think you understand your ideal customer’s pain point or problems, you could be dead wrong. Until you verify your assumptions and meet them where they’re at, your audience may not resonate with your message at all. Meeting them where they’re at, or learning how they’re describing their situation will keep the entire marketing machine running and delivering cold hard cash.

Understanding the Core Four

Knowing who your people are, how they speak, and why they care to buy is how you can use their emotions & thoughts against them. *I mean… speak their language*

Once your marketing strategy is verified, you’ll be less likely to trip over the eCommerce ghost hole other newbies never saw coming.

Did you skip laying your communication foundation? Or maybe it changed; that happens A LOT. No worries, let’s establish your audience’s Core Four to increase your sales, build your brand following, and grow your business.